![]() Once you’ve created a company page, a career page and a LinkedIn group, regularly use these tools and create content for them. Key takeaway: Creating a LinkedIn group is a great way to build a community around your business. “You always want to add value to your network and focus more on helping others by sharing your expertise.” ![]() “Engage your network with insightful comments,” said Marietta Gentles Crawford, a personal brand strategist. ![]() However, a LinkedIn group is not a good place to post ads for your business instead, share valuable content with people who are interested in your business and industry. LinkedIn groups can help you establish yourself as a thought leader and industry expert, as well as send more people to your company’s LinkedIn page. You can also join existing LinkedIn Groups that fit your interests, such as a social media marketing group if you run your company’s social media accounts. Then, you’ll have to determine your group’s rules. To create a group, you’ll need to add a title, logo and description. “A LinkedIn group is a great place to build an engaged community surrounding your business and to grow your online community,” Kincaid said. One of the best ways to do this is by creating a LinkedIn group connected to your company page, said Taylor Kincaid, social media director at Online Optimism. Once you create a company page and a career page, it’s time to promote your business on LinkedIn. Key takeaway: A career page on LinkedIn allows you to find candidates who fit your company culture and goals. You can even create multiple versions of the Life tab to target different audiences, such as marketing candidates and IT candidates. This section allows you to showcase long-form posts, photo galleries, company leaders, company insights and videos. The Life tab gives job seekers an inside look at the company’s culture. LinkedIn career pages allow companies to tell their story, find the best talent and measure the impact of their goals. ![]() Create a career page.įinding an employee who fits with your company culture and has the right skill set is a tough task for businesses of all sizes. Key takeaway: There are three steps to creating a LinkedIn company page, and LinkedIn will guide you through the process. You should also let other employees know the page is active so they can edit their position on their personal account and add the company page. Share your login information with another employee in case you lose access to the page or leave the company. Your logo should be 300 x 300 pixels and can be a JPG or PNG file. You can choose small business, medium to large business, showcase page or educational institution.īe sure to upload your company logo and cover image before hitting Publish. LinkedIn guides you through the steps of creating a company page, and if you have questions, you can always visit LinkedIn’s help page. You do not have to pay to have a company page on LinkedIn it’s free to anyone. To create a LinkedIn company page, you’ll need a personal LinkedIn account and a verified email address. Create a company page.Ī company page helps potential customers and job candidates learn more about your business, brand, products, services and job opportunities. Here’s how to create a business page on LinkedIn and use this professional platform for your business. To take advantage of that platform, though, you’ll need a LinkedIn company page. ![]() With the rollout of its New Recruiter & Jobs platform in the summer of 2019, LinkedIn made it easier than ever for companies to find talented workers. With options for job seekers and businesses alike, LinkedIn provides opportunities to find a job, attract top talent and establish your company as a thought leader in your industry. This article is for small business owners who want to learn how to use LinkedIn to benefit their business.You can also create Showcase Pages to promote your products and brands.To make the most of LinkedIn, share and create posts that are relevant to your followers and build sponsored ads to further promote your brand and products.A LinkedIn page can help your business find and recruit top talent. ![]()
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